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Italian Pavilion made by IDA at Shenzhen Industrial Design Fair

Industrial design fair to open Monday 第六届深圳国际工业设计大展11月5日启幕

THEMED “Design Drives [Knowledge] Drives Design,” the Shenzhen International Industrial Design Fair (SZIDF) 2018 will kick off Monday and run through Wednesday in Hall 2 of Shenzhen Convention and Exhibition Center, according to a press conference held at Sino-Finnish Design Park on Thursday 1st of November 2018.

“This is the sixth session of our industrial design fair. Shenzhen industrial design actually stands for China’s industrial design, and SZIDF stands witness to the efforts that we have made. Over the past 10 years, we have achieved our goal of getting the world to see the design in China. In the following 10 years, we hope Chinese design can become influential in the global design community,” said Feng Changhong, executive vice president and secretary general of the Shenzhen Industrial Design Profession Association (SIDA).

SZIDF focuses on cutting-edge international design and its changing trends, and aims at modern industrial design innovation. It will showcase all aspects of the value chain of the design and innovation industries through an array of events including exhibitions, forums, product launches, business meetings and The Great One Awards selection.

“This year the organizing committee has launched The Great One, which is a new sub-brand of SZIDF. The Great One aims to encourage innovation, strength and uniqueness, which will add value and raise awareness for all enterprises,” said Paul Cohen, CEO and design director of Cube Design as well as one of the most famous jurors of iF International Forum.

The fair has attracted 175 exhibitors from overseas and seven international pavilions from six countries, including France Design Pavilion, Denmark Design Pavilion, A'Design Award and Competition, Holland Design Pavilion, Italian Design Pavilion, Korea Institute of Design Promotion and Spark Design Awards.

IDA is proud to be the sole representative for the Italian Design Pavilion showing the best projects realized in the last year by the Community of Italian Designers in Shenzhen.

Among the others, we are going to see projects from Tommaso Masera (Masera Design), Arianna Sorini (Why Not Ariel), Giovanni Schirinzi (Repstar), Danilo Trevisan (Aleatek), Alessandro Porta (UOZU Lighting), Freddy Curiel & Deborah Campana (Lapis Bureau), Giorgia Lo Piccolo & Manfredi Valenti (ZEN Architecture), Eduardo Alessi & Rolando Perin (Trovitech), Dario Distefano (Frozen Design) e Davide Castoro (RedStone).

The show o the italian pavilion will include Urban plan projects, Architectural, Interior design, Product Design and Fashion performed by Italian freelance, professionals, Architects and Enterpreneurs established and actively operative in the Pearl River Delta region.

Many products will make their debut in China during the fair: the italian delegation will perform the launch on Wednesday 7th of November at 1.30 pm at IDA booth (E2, E17).

The Global Design Value Summit will be held at the same time, gathering the founder of Frog Design, Hartmut Esslinger, the father of Lean Design, Sandy Munro, president and CEO of GK Design Group, Kazuo Tanaka, founder of Favaretto & Partners, Paolo Favaretto, president of World Design Organization, Luisa Bocchietto, and CEO of iF International Forum Design GmbH, Ralph Wiegmann.

The fair is being hosted by the Shenzhen Municipal Government, organized by SIDA and co-organized by the China Industrial Design Association and China Mechanical Engineer Society Industrial Design Institution.

See you at the Italian Design Pavilion, Booth E2, E17.

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