Guangzhou Design Week 2018 广州设计周

Founded by the municipal government of Guangzhou in 2006, the annual Guangzhou Design Week (GZDW) is the first domestic event in China and with 10 years of growth has become the largest.

Endorsed and promoted by the International Federation of Interior Architects/Designers (IFI), the (full name) ICSID and (full name) ICOGRADA since 2007, the GZDW serves as a multi-functional platforms - to integrate design and innovation into business opportunities.

With its unique way of promotion, branding, and marketing services, the GZDW provides strategies and platforms such as "365+3", "Design + Brands".“Incubator for International Brands in China” and “Designer Driven Marketing Solutions”,thus created an outstanding, effective and irreplaceable business chain for industry professionals within China.

China, being the world's second biggest economy,transformed from traditional manufacturing in the 80’s into more diversified industries including design, creative, technology & development. The GZDW played an important role in the design & creative industry in the last decade, has gone through a long and winding road to awakening public's awareness on Designers& Brands Identities and their values to business. It inspires and proves that "Design is Value" and "Win by Design" in the market, and successfully built a platform for Chinese Designers to voice out and face the world.

This design and business event not only benefits the designers but also developers,manufacturers, contractors, brand owners, distributors at home and abroad.

GZDW, aiming to CHANGE the design phenomenon in China by actively promoting its platforms across the border, strive to become a comprehensive, influential and cross-field event in the world.

Guangzhou Design Week contains three major components “Design + Brands”, “Keys & Ways”, “DWoT”.They create a comprehensive marketing and solution platform for the Chinese design industry.

“Design + Brands”emphasizes “connecting” designers and brands. It is the perfect environment forcompanies or individuals who want to get in and expand their influence in theChinese design industry.

“Keys & Ways” acts as the incubation platform for design products. It is the bridge between domestic and foreign design ideas; world renowned designers share their views of Chinese and global design trends.

“Academy” is aglobal design knowledge sharing and ideas melting program to usher and encouragethe Chinese designers to experience the unique design style and ethics of each country around every corner of the world. Themission of this program is to hope to advance the growth of design industry andcommunity.

广州设计周于2006年在广州市人民政府主导下诞生，是室内设计联合国—国际室内建筑师/设计师团体联盟（IFI）在全球背书认证、同步推广的年度设计商务盛事。

自诞生之日起，广州设计周坚定地提出了“以商业化推广设计”的运营法则，首创了诸如“365+3（天）”、“设计+品牌”（D+B，Design + Brands）、“国际品牌中国市场孵化器”、 “设计师渠道推广服务商” 等一系列设计推广与品牌营销活动中独有的B2B商务运营模式，傲然成为目前国内外设计师群体与其关联的开发商、制造商、承包商、品牌商、分销商等专业领域不可忽视的、精准且有效的需求互动营商平台。

10年来，伴随着中国经济增长模式从“中国制造”到“中国创造”的转变历程，广州设计周走过了一条从唤醒全社会“赢在设计”、“设计创造价值”的公共意识，到吹响全行业“为中国设计发声”的进军号角的蓬勃发展之路。下一个10年，广州设计周希冀以全方位、跨领域、国际化的力度，以“新模式、新业态、新平台”的运营理念、以“从设计师到产品经理”的聚焦途径，着力实现“设计驱动产业升级”的目标与使命。